GRACE: The Avatar Redefining Innovation in HR with GenAI
Client - Grafton
Project realized with our partners BTL Mai-Tai Agency
Challenge
To make Generative AI accessible in HR, engage professionals, and address evolving values sought by younger generations.
Solution
GRACE, a cutting-edge 3D avatar powered by Generative AI, was developed to serve as an innovative ambassador for the event. GRACE welcomed attendees, sparking conversations about the future of work and showcasing the integration of technology into HR practices.
User Experience
GRACE welcomed attendees with dynamic interactions, creating an immersive experience that resonated with the event's themes of innovation and digital transformation. Attendees reported feeling inspired by GRACE's role in bridging the gap between technology and human-centered HR practices.
Technical Details
Advanced 3D modeling software with generative AI algorithms for realistic interactions, including voice interaction and real-time facial expressions.
Results
Increased attendee engagement, enhanced brand positioning as a leader in HR innovation, and praise for GRACE’s interactive element.
Conclusion
Established a benchmark for AI integration in corporate events, demonstrating technology’s potential to enhance human-centered HR practices.
