Samsung Galaxy AR Configurator – The Interactive In-Store Experience
Client - Samsung
Project realized with our partners BTL Mai-Tai Agency
Challenge
To create an innovative AR application to enhance the in-store experience by allowing customers to virtually explore and customize Samsung Galaxy devices while understanding the benefits of the Galaxy ecosystem. The solution needed to be intuitive, interactive, and accessible without requiring installation.
Solution
An AR application with interactive device exploration, a configurator for customization, short videos, and a Galaxy ecosystem section.
User Experience
The app provides a seamless and engaging user journey with easy navigation and interactive AR features. Users can thoroughly explore the devices, tailor them to their preferences, and access detailed insights about their functionalities—all while discovering the harmonious connectivity within the Galaxy ecosystem.
Technical Details
The application combines AR with a web viewer for immediate accessibility, supports real-time 3D models, and ensures compatibility across multiple devices.
Results
Increased customer engagement, better understanding of product features, and enhanced brand perception as innovative and customer-centric.
Conclusion
The Samsung Galaxy AR Configurator has redefined the in-store shopping experience. By combining cutting-edge AR technology with intuitive design, it has provided a unique way for customers to connect with the brand, explore its products, and personalize their choices. This project has demonstrated the power of immersive digital solutions in retail environments.
