Defined as an evolution of CX,
the "business-of-experienc" is a holistic approach that allows organizations to become customer-obsessed and restart growth (According to Accenture report).
Immersive experiences, created with AR technology, are an integral part of the vision that sees the customer at the center of every business.
AR technology, the main emerging trend in marketing and communication, is able to connect the customer to the future, developing a memorable brand experience. Companies from all sectors can leverage AR technology to enhance brand awareness.